First Blue Square Showroom in Delhi - Sawhney Automobile
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Yamaha Blue Square is now in Dwarka, Delhi…
India Yamaha Motor (IYM) have announced the opening of their 1st premium Blue Square showroom in Dwarka, Delhi.
The new Blue Square showroom is launched under the name of ‘Sawhney Automobile’ in Dwarka. The showroom setup at Dwarka is spread across 1,940 sq.ft. area and showcases ‘Yamaha’s racing DNA of excitement, style and sportiness’.
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SAWHNEY AUTOMOBILES
Authorized dealer of India YAMAHA MOTOR Pvt Ltd
Yamaha has launched the 3rd version of their national “The Call of the Blue” brand campaign. The main objective here is to further elevate the brand’s image in the country with several customer-centric activities and new launches.
“In India, ‘The Call of the Blue’ brand campaign has played a significant role in positioning Yamaha as a premium brand with strong racing heritage. To further build on this image, and to create a sense of aspiration and pride of ownership within the Indian youth, we are glad to announce the launch of the ‘The Call of the Blue’ Version 3.0. We will reach out to a wider set of customers who aim to make motorcycling a part of their lifestyle. Additionally, we will intensify our promotion activities and expand our network of premium Blue Square stores to provide customers a delightful experience.” said Eishin Chihana, the Chairman of Yamaha Motor India.
The Blue Square premium outlets showcase a varied display of Yamaha motorcycles along with genuine accessories, apparels, and spare parts. These showrooms also feature a café that serves as a platform for customers to connect with each other and gain information about the brand as well. After venturing into premium bikes and defining the Blue Square Showrooms, being the first ones in Delhi, the company visions to expand its operations and open more such facilities in Delhi-NCR for giving luxurious experience to the end customers near to their places.
OUR SHOWROOMS AND SERVICE CENTRES
The company being into Auto Dealership Industry plays a key role in the automobile value chain by facilitating sales of vehicles along with the auto OEMs (Original Equipment Manufacturer). Auto dealerships help to shape the buyer’s perception of the displayed vehicles as well as the OEMs, which is largely built around his or her experiences in the dealerships. Accordingly, auto dealerships have to invest significantly in creating the right ambience in their showrooms, besides the investment and expenses that goes in training of employees and leasing of adequate space at prime locations to be able to offer ancillary services as well (in addition to display of vehicles) such as insurance and financing for vehicle purchase.
Additionally, there are expenses involved for leasing of space for workshops to offer servicing and repair of vehicles, as well as for warehouses for the storage of vehicles. The fortunes of auto dealerships are directly linked to the performance of their respective OEMs. Dealerships have to deal with unexpected shifts in buyer preferences towards newer models launched by competitor OEMs thereby impacting their revenues.
Presently the company has two concept-driven showrooms with one workshop embeds. The Blue Square outlet situated at Dwarka, New Delhi showcase Yamaha’s entire range of two-wheelers, apparels & accessories. Yamaha’s Blue Square facilities are designed to define their legacy in global motorsports with ‘Blue’ characterizing their racing DNA and ‘Square’ defining an entry into the world of Yamaha. These exclusive outlets showcase the brand’s racing DNA through a Yamaha Blue themed interior and a borderline surrounding the exterior of the outlet. Both of these new locations are 3S facilities offering – end-to-end Sales, Service and Spares support.
The Blue Square premium outlets showcase a varied display of Yamaha motorcycles along with genuine accessories, apparels, and spare parts. These showrooms also feature a café that serves as a platform for customers to connect with each other and gain information about the brand as well. After venturing into premium bikes and defining the Blue Square Showrooms, being the first ones in Delhi, the company visions to expand its operations and open more such facilities in Delhi-NCR for giving luxurious experience to the end customers near to their places.
Our company’s another showroom located on Palam Road, New Delhi. This showroom is dedicated to offering a wide range of premium and distinctive two-wheelers, featuring the latest models from Yamaha India as well as a diverse collection of motorbikes. We are excited to provide our customers with an enhanced shopping experience, showcasing the best in quality, innovation, and design in the world of two-wheelers.
Sawhney Automobile’s cutting-edge service center, staffed with skilled technicians, is dedicated to ensuring the longevity and optimal performance of the motorcycles and scooters we offer. From routine maintenance such as oil changes and brake inspections to addressing unexpected repairs with genuine spare parts, our service center prioritizes customer satisfaction.
We aim for efficiency, timely services, and expert handling of various two-wheeler models, including those from Yamaha. Our commitment to providing a seamless and positive service experience reflects our dedication to being a trusted destination for motorcycle enthusiasts, extending support beyond the initial purchase to enhance the overall ownership journey.
